December 20, 2001 • 9:44 pm 0
The craze this Christmas season is digital dogs (and cats, and almost everything digital). Sony has released their second and third generation pups. Radiohead uses an Artificial Intelligence agent to field questions about the band. Spielberg released A.I. not long ago…
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Filed under: Double Think
December 11, 2001 • 9:58 pm 1
Businesses need to examine their Customer Contact Point and determine if it is helping them or hurting them. How customers are treated at this critical point can ultimately determine the success or failure of a company.
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Filed under: Double Think
December 8, 2001 • 9:54 pm 0
Making a brand reach every facet of a customer’s life is the main objective of any company and Marketing manager. Many people have preached that it is better to increase your “wallet share” over your “market share”. I will be talking about how to increase your “mind share”; which means making sure your brand is recognized (even misrecognized) almost instantly. How do can you make this happen? By using a few simple, yet fundamental, branding elements-in your favor- and against the competition.
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Filed under: Double Think
