Jason Ball's TechBytes

Technology & Venture Capital. Early stage venture capital news mixed with personal views and comments

The Invisible Internet

One area I’m thinking about these days is what I call the “Invisible Internet”, so I thought I’d put a post out there in case there are apps and products I should be looking at. Feel free to reach out if you’re building a company in this space…

Big data is gaining a lot of interest from VCs. e.g. companies that can crunch data and find patterns for large corporations. I’m interested in Big Data for the Little Guy. We invested into Worksmart Labs, who make a great product called Noom. Noom is a pedometer for your Android device. It’s fantastic because once you’ve installed it, you don’t need to do anything else to gain benefits from the app: it sits there and watches you, tracking every step you take. Of course, you probably installed it because you want to know how much exercise, walking etc you’re getting. But that’s the beauty of it – it just sits there silently tracking you. Piling up that data, zero effort from you (except the walking).

I have a withings scale at home, which works on the same principle. I weigh myself every day, but my withings account captures all the data and starts crunching. Fitbit has just announced its wifi scale as well. Strava.com is a cycling site that compares me to others, crunches my data to tell me how hard any given ride was (Strava’s Suffer Score). I love it.

Clearly, wireless healthcare is an area where I’m seeing the Invisible Internet become productized, but there are other areas as well – self writing journals that track where you go, smart home applications that monitor your energy consumption, etc.

Maybe it’s age, but more and more I’d prefer my apps just figure out what it is I’ve done, and what it is I want vs having to work on getting the information in and out of them – I want to be surprised and delighted by insights or information that I would have missed out on otherwise.

I hope to see more of these apps in the future. Or maybe not ;-)

Filed under: Android, Apple, Apps, Artificial Intelligence, Cycling, iOS, iPhone

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