Mind Control 1.0

Making a brand reach every facet of a customer’s life is the main objective of any company and Marketing manager. Many people have preached that it is better to increase your “wallet share” over your “market share”. I will be talking about how to increase your “mind share”; which means making sure your brand is recognized (even misrecognized) almost instantly. How do can you make this happen? By using a few simple, yet fundamental, branding elements-in your favor- and against the competition.
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