The Art of the Start

Words of Wisdom from Guy Kawasaki’s new book The Art of the Start:

There are seven milestones that every startup must focus on. If you miss any of them, your organization might die.

• Prove your concept.
• Complete design specifications.
• Finish a prototype.
• Raise capital.
• Ship a testable version to customers.
• Ship the final version to customers.
• Achieve breakeven.

It seems simple enough, but some companies can’t seem to move through this seven step plan.

Grab a PDF or MP3 for your morning tube commute at Guy’s website.

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