Effortless Experiences

Ahead of the Apple Watch event, I thought I’d take a minute to lay out what it is I’m thinking about these days, what types of companies I’m looking for right now and what I think is coming next:

Effortless Experiences

What, exactly, do I mean by that? The easiest current example of an “effortless experience” is Google Now. If you haven’t used it, it is a contextually aware, predictive computing platform that tries to anticipate what information you need next based on a mix of your location, calendar, email and Google searches. Things automagically appear in Google Now, so – “effortless”.

“Smart services” is another way to start thinking about this. We invested into Waze years ago – this was (and is) an extremely smart service, that optimizes your travel path based on current traffic conditions. Very smart if you haven’t used it – and at times you get very unexpected turn by turn directions. There’s some work involved on the user side, but the results are something you or no human would have ever thought of…

Which leads us to yet another way to describe this: Artificial Intelligence. In the case of Waze, we’re talking about very narrow, domain specific AI (although the service has never been described in those terms) that’s delivering a smart service. But, I’m not suggesting you’re going to get Hal 9000 on your wrist (just yet).

Smart Watches in my view are going to usher in an era of effortless experiences. Why? The form factor is simply too small to be a heavy computing platform; but is a fantastic platform for things to automagically appear. I’m not clever enough to guess what types of great ideas are going to come out of this, but directionally, I’m comfortable stating where I think things are going.

We have the computing power in the cloud and on the handset, but the UI/UX  on a handset just isn’t that great for push services. A watch form-factor is an entirely different matter… Google Now takes on a whole different feel when it’s on your wrist vs taking a phone out of your pocket, unlocking it, opening Google Now to see if there’s something useful there. With a watch – it’s just there. Effortless.

So, where does that leave us? I think we’re on the cusp of some great new services, and that smart watches are going to be a key enabler that unlocks that future. That said, and watches aside; effortless experiences are what’s next in my mind.

P.S. If you really want to read more on A.I., I can recommend the following (lengthy and terrifying) blog post: The AI Revolution: The Road to Superintelligence

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