Finding Purpose in the Pursuit of Profits

What is a Company’s purpose? To be profitable, and self sustaining, while providing a product or service.

But can it make a difference, not just make money?

The answer is yes, and this has been the key question in my mind for the past few years. Both personally and professionally, I’ve gone through a process where I’ve evaluated how I work and what I work on, and how I might be able to make a difference within my sphere of influence.

This isn’t a navel-gazing or self promotion post, so I’m not listing the things I’ve done or am doing, but rather posting this in case you are thinking the same thing. Maybe my process can help with your thinking. Or maybe you’re way ahead of me on this, and you write back with some tips for me. Both would be super.

See, I was deeply unhappy with work. I have one of the best jobs on the planet – I get to meet, and sometimes work with, amazing visionaries almost every day of my life. Directly and indirectly I’ve been involved with some of the best tech companies of our time. So why would I be unhappy? Well, I realized it was all really just about returns. Making money.

Was it a mid-life crisis? Probably. I didn’t always think like this. Once I did, it took me a solid 3 years to figure out how to achieve my personal objectives within the confines of my corporate life. I defined the problem very quickly – but working out the way to *solve* it was really the tricky part. But it’s all obvious now in retrospect.

Personal Health and the Environment. Pretty important areas in general, and two things that I’m really passionate and nerdy about.

How do I take those areas, a desire to make a difference and marry that with my responsibility to my corporate world? Answer: focus on technologies that achieve both objectives.

Many of you will know, I spend 80%+ of my time looking at autonomous car technologies. This is very central to my corporate world. Does a new sensor or an innovative Lidar component or maybe some smart path planning software change the world? Nope. Absolutely not. But it DOES enable autonomous vehicles to become a commercially viable reality. 

And this is where I get very excited. 

Car related deaths are a top 10 killer in every country on the planet. In some cases it’s a top 5 killer. Any part – big or small – I can play in reducing that number is a huge win. Millions of lives. Every year. Lost. Self driving cars means that number will change radically. And THAT is something I can get really excited about. I’m also a cyclist, and have had many near misses on the roads. Many friends haven’t been so lucky. This is another great by-product of self driving cars. No (or limited) car / bicycle related accidents or deaths.

I hear what you’re thinking – “But Jason, you’re a VC and of course you can do things like that! I can’t”. 

Let’s assume for a second you’re a waiter at a restaurant. You dislike plastic as much as I do. It’s poison for our planet. So you say to the manager “Hey, I found these cool straws that aren’t actually plastic – they look like plastic and act like plastic, but they decompose. Could we start using these instead?” Small win, but it’s a big win. That’ a LOT less plastic in the world. But maybe the manager says “No.” Ok, what are the recycling policies of the restaurant? Can you make an impact there?

When you stop and look at where you can make a difference in your daily activities, you’ll find all kinds of things you can do. Things that are meaningful to you. And then you’re not just making money (for you or for someone else) but you’re also making a difference.

And that’s something to be really excited about 🙂

If you’re doing some cool things, please shout – tweet, DM, comment, etc. I’d love to hear how anyone reading this is changing the world one straw at a time.

One thought on “Finding Purpose in the Pursuit of Profits

  1. Nice initiative and kudos to you Jason for raising people’s consciousness just a little.

    Robert

    On Tue, Oct 2, 2018 at 7:08 AM, Jason Ball’s TechBytes wrote:

    > Jason Ball posted: “What is a Company’s purpose? To be profitable, and > self sustaining, while providing a product or service. But can it make a > difference, not just make money? The answer is yes, and this has been the > key question in my mind for the past few years. Both pe” >

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s