How to Meet VCs and Fundraise during Lockdown

I joined the Startup Istanbul team this week for a session on fundraising tips. The full 1 hour discussion is here, in case you’d like to hear the discussion addition to these notes and tips. Ozan captured the outline of the call on his twitter feed. I thought I would expand on the pain point of connecting with the investor and the fundraising process itself.

First and foremost, investors want to hear from you. Period. We all love meeting great new companies. That said, here are a few tips that may help make magic happen:

Tip 1: Do your homework. It’s best to avoid a cold email an investor, but if you have to, be sure to do your research first. This means looking at the size investment, stage and sectors they’ve historically invested into and what’s written on their website, and then tailoring your email to showcase how and why you believe your company could be a good fit. You can learn a lot about an investor from Crunchbase (and it’s free! :). You’ll need to go through this exercise whether you’re cold emailing or are getting an introduction. Also, I proposed a structure you can use here for your pitch deck once you get the meeting.

Tip 2: How do I get in touch with an angel or VC if I don’t know anyone? Introductions matter. If you’re really just starting out and are building your network, you have to start somewhere. But where? Some suggestions if you’re entirely new to the ecosystem: University contacts. Classmates that started companies, work at startups or are in incubators, accelerators, etc. Professors of computer science, entrepreneurship or business (I’ve given talks at schools before), next up are incubators and accelerators themselves. If you can get onto the ladder via an accelerator program, they frequently host demo days and are well connected to the investor community. I’ve attended countless demo days over the years. Another great way into a VC is via their portfolio company! If you know someone inside one of their companies, it’s possible to get in touch that way (this is one way I’ll get in touch with VCs I don’t know, via a common portfolio company). Reverse engineering connections via LinkedIn is also a great way to find a connection — use email for the actual connection though, not LinkedIn. Your response rate will be much better.

Tip 3: Valuation. You can build in a little short term flexibility on valuations — I would recommend using a convertible note or SAFE note right now — you can set a valuation cap, without setting a valuation while the market is uncertain. Be careful though — you still need to think about total dilution once the note converts to equity. I suggested in the interview that dilution ranges from 10%-30% for any given round, and you still need to keep that in mind when raising money and setting caps. Another benefit of using a note is that the documentation is much simpler. As in a few pages vs a shareholders agreement and articles of association. Both are easily 20+ pages each. More pages = more legal fees. Which takes me to Tip 4.

Tip 4: Use standard deal documentation where possible. There are several online resources with standard documents — save yourself the time and money, and use these templates. Here is what Seedcamp recommends.

Tip 5 (technically a question): Are VCs investing? You bet. The current crisis has meant that consumption patterns have shifted, and very rapidly. At GR, we’ve seen customer adoption curves that should have taken two years happen in two months for some of our portfolio companies. There is a huge shift to digitalization and remote access happening right now — if your company benefits from, or enables this transition, you’re going to find investors are very open to your business.

Good luck out there!

Hacking Sleep Part 3, The Corona Chronicles

I posted Hacking Sleep Part 1 and Hacking Sleep Part 2 around two years ago, and haven’t made any major modifications to my sleeping habits since then. 

Under lockdown, my sleep started getting weird, so I began paying close attention to what was happening. Setting aside the strangeness of lockdown, I realized that every day was basically Groundhog Day – so I could start to turn tiny dials on my day to see how it impacted sleep. 

It seems like sleep issues are affecting a lot of people these days, so I wanted to share a few tools I’ve been using to go from good sleep, to great sleep almost every day for the past several weeks:

  1. Unplug by Motion Nutrition – far and away the best sleep aid I’ve ever taken. Yes have a crush on this product, yes I’ll tell anyone who’ll listen. No, I do not receive compensation for my kind words. When I first started supplementing with Unplug I had the clear sensation that I’d slept WELL during the night. A good, solid night’s sleep, where I woke up refreshed. Far more refreshed than with ZMA (see Hacking Sleep Part 2). This continues to be the case almost a year later. Unplug is just a blend of herbs, so there’s nothing pharmaceutical in there, and like a lot of sleep aids, there’s no 5-HTP, which actually messes with your brain chemistry. Also, you don’t build up a tolerance or a dependency on it like you will with 5-HTP. In case you’re worried, I can sleep just fine with no Unplug, but it’s not that sweet, sweet baby slumber that makes me feel like I’m 20 again when I wake up. Grab a sample pack, see if it works for you. Highly, highly recommended. Update: Motion Nutrition sent me a discount code in case you want 10% off, use this link, or use jasonball10)
  2. Rise Sleep – if Unplug got me through the night, Rise Sleep helped me with my day. It’s a very different take on a sleep app, and focuses on your “Sleep Debt”. For me, Rise calculated that I need 8hrs 15 min of sleep per night to not accumulate Sleep Debt (using 359 nights of sleep data – I use a sleep tracker which I’ll cover in point 3). If I sleep less than 8hrs 15min, I begin to accumulate debt, sleep longer, and I get “credit”. Rise works out your circadian rhythm, and suggests when you should stop drinking coffee, when your productive periods are, and most importantly, when you should wind down and go to bed. I followed the app’s recommendations to the letter the first week and saw my sleep debt drop from 7hrs to <1hr. I can tell you, when you have less than one hour of sleep debt, you feel AMAZING. I mean click your heels in the air amazing. My bed time is 9pm now, which seems crazy, but I wake up between 5am and 6am feeling like I’ve just won life.
  3. Sleep tracking – If you want to get your sleep under control, you need to track it. There are several options you can use- Sleep Cycle runs on your phone, and monitors your sleeping. Personally, I use AutoSleep AND Pillow on my Apple Watch. These give me a fairly accurate representation of how I slept, which then act as inputs for Rise. Rise can “track” your sleep too – by looking at when you last touch your phone and when you first touch it, but that’s all they’re basing your sleep on. I’d recommend something more granular if you’re new to the sleep monitoring space. That said, don’t obsess over the stats too much – REM, light sleep, deep sleep etc are all to be taken with a grain of salt. What really matters is total hours of shut eye.
  4. Sleep mask – This was an unexpected game changer. My bedroom is already cold and dark, but as we near the summer solstice, the sun comes up really early. And that light sneaks in to wake me up extra early. Adding a sleep mask has meant I’ll sleep in at times – clocking 9 or 10hrs of sleep! I happen to be using the Alaska Bear sleep mask, but will likely experiment with other options. If you have any recommendations, feel free to share 🙂

There you have it folks. Hope this is helpful, these tweaks have left me feeling at 80%+ almost every morning, and about once a week at 100% 😀

Good luck!

One simple trick to take back your life… (from your phone)

My New Year’s resolution was simple: spend less time on my phone

Easy to say, hard to do. I’ve attacked the problem of basically having a super computer in your pocket at all times from several directions – but the truth is a computer in your pocket is both helpful and hurtful at the same time… 

So what are the options?

Option 1) Ditch the phone. I’ve gone cold turkey by swapping my SIM card out of my iPhone and into a Nokia 3310. No interruptions (no one calls and no one texts – everyone’s on WhatsApp) but also no internet. Yuck. It turns out the internet is really useful for many things – like Ubers and maps and movie times. So the internet isn’t inherently evil. No internet works for a weekend or a beachside vacation with your BAE but isn’t really sustainable (or really desirable to be honest).

Option 2: Ditch the phone. I bought a new Apple Watch with cellular – that gives me the connectivity I want (same as Nokia) and drastically reduces the amount of internet. This is a *great* option and better than cold turkey – I *do* leave the house on short errands with only my watch on. No phone, no wallet. Again, not for forever, and not for every day – I need more than just a watch.

Option 3: Keep the phone, make some modifications. Well, this seems like a sensible option… so what does this mean?

There’s a great book I read a few years ago – Happiness by Design. The key tenet is you can set things up in a certain way that they effortlessly lead to a happier life. For example simply by going to be earlier each night, you can wake up BEFORE your alarm blasts you awake. This makes you happier, and requires only a little planning. 

The same applies for your phone.

I think the single most important change you can make – right now- is TURNING OFF NOTIFICATIONS.

At the least, this means you can engage with your phone on your own terms. You control it, it doesn’t control you.

This is a very simple, but very powerful change that comes in varying degrees. It starts with The Evil Red Notification Badge of Death and ends with all forms of notifications.

I turned off The Evil Red Notification Badge of Death a *long* time ago for most of my apps. And have only reduced that further with time. Currently, I have only one app that I allow badge notifications for – VIP Email (which is still set to Fetch New Data manually, so it’s not a real time Red Alert). But this means I do get alerted when something that’s important comes through. And that’s it. No other badges.

I have some screen notifications, but very few, and even less on my watch. For a full tutorial on how to configure your phone for, I recommend the very good (and VERY long) post on how to improve your phone [How to configure your iPhone to Work for You, Not Against You]. 

I have adopted many of the recommendations. Duplicating the post doesn’t make any sense, but will post a screenshot of my home screen. You can see I have no social media and only SMS messages (still no notifications) on my home screen. “Healthy” options (like Medium) and utilities populate the screen. This is Happiness by Design so I don’t feel anxious when I open my phone. Mail, WhatsApp, Instagram, Twitter, etc all live in a Messages folder on my second screen (with badges only for VIP email). I open them when I’m ready, not when they’re ready.


We all have limited willpower and self control. A few simple changes can have a big impact on your life. A quick check shows I average 22 minutes per day on Social Networking (Instagram, WhatsApp, Messenger, Messages, Twitter, Facebook, Linkedin). That’s down from 2hrs+ before I made these changes.

New Year/New You. Give it a shot, see how you feel 🙂

Finding Purpose in the Pursuit of Profits

What is a Company’s purpose? To be profitable, and self sustaining, while providing a product or service.

But can it make a difference, not just make money?

The answer is yes, and this has been the key question in my mind for the past few years. Both personally and professionally, I’ve gone through a process where I’ve evaluated how I work and what I work on, and how I might be able to make a difference within my sphere of influence.

This isn’t a navel-gazing or self promotion post, so I’m not listing the things I’ve done or am doing, but rather posting this in case you are thinking the same thing. Maybe my process can help with your thinking. Or maybe you’re way ahead of me on this, and you write back with some tips for me. Both would be super.

See, I was deeply unhappy with work. I have one of the best jobs on the planet – I get to meet, and sometimes work with, amazing visionaries almost every day of my life. Directly and indirectly I’ve been involved with some of the best tech companies of our time. So why would I be unhappy? Well, I realized it was all really just about returns. Making money.

Was it a mid-life crisis? Probably. I didn’t always think like this. Once I did, it took me a solid 3 years to figure out how to achieve my personal objectives within the confines of my corporate life. I defined the problem very quickly – but working out the way to *solve* it was really the tricky part. But it’s all obvious now in retrospect.

Personal Health and the Environment. Pretty important areas in general, and two things that I’m really passionate and nerdy about.

How do I take those areas, a desire to make a difference and marry that with my responsibility to my corporate world? Answer: focus on technologies that achieve both objectives.

Many of you will know, I spend 80%+ of my time looking at autonomous car technologies. This is very central to my corporate world. Does a new sensor or an innovative Lidar component or maybe some smart path planning software change the world? Nope. Absolutely not. But it DOES enable autonomous vehicles to become a commercially viable reality. 

And this is where I get very excited. 

Car related deaths are a top 10 killer in every country on the planet. In some cases it’s a top 5 killer. Any part – big or small – I can play in reducing that number is a huge win. Millions of lives. Every year. Lost. Self driving cars means that number will change radically. And THAT is something I can get really excited about. I’m also a cyclist, and have had many near misses on the roads. Many friends haven’t been so lucky. This is another great by-product of self driving cars. No (or limited) car / bicycle related accidents or deaths.

I hear what you’re thinking – “But Jason, you’re a VC and of course you can do things like that! I can’t”. 

Let’s assume for a second you’re a waiter at a restaurant. You dislike plastic as much as I do. It’s poison for our planet. So you say to the manager “Hey, I found these cool straws that aren’t actually plastic – they look like plastic and act like plastic, but they decompose. Could we start using these instead?” Small win, but it’s a big win. That’ a LOT less plastic in the world. But maybe the manager says “No.” Ok, what are the recycling policies of the restaurant? Can you make an impact there?

When you stop and look at where you can make a difference in your daily activities, you’ll find all kinds of things you can do. Things that are meaningful to you. And then you’re not just making money (for you or for someone else) but you’re also making a difference.

And that’s something to be really excited about 🙂

If you’re doing some cool things, please shout – tweet, DM, comment, etc. I’d love to hear how anyone reading this is changing the world one straw at a time.

How to Save Four Hours this Weekend

Yes, that title is click bait. Gotcha. But keep reading, it actually could save you four hours tomorrow and make you happier.

Question: When is the last time you looked at your phone?

For me, it was 4 minutes ago. 

And I’ve already picked my phone up 41 times today (Saturday, May 5, 2018). It’s only 10:34am. Over the course of the day, I’ll clock in over 100 pickups, and over 4 hours of screen time. For me, this is is a problem. A problem I’m solving with a $50 device: the Nokia 3310.

Yes, I’m ditching my iPhone X for a Nokia 3310. Goodbye Whatscrapp and Instaself, hello four hours of leisure time.

First, some background: 

August 2015, Sri Lanka. For 10 days I lived in a hut on the beach with no electricity, no hot water and … no internet. I was doing my favorite thing (surfing) with my favorite people, so felt I only needed to be reachable by phone, in case of emergencies. I notified my family and turned data roaming off. Calls and SMS only. Ten days of surfing and lying around in hammocks reading paper books later, I felt like a new man. For the past 3 years, these 10 days have stood out in my mind like a Golden Age for many reasons, and a key ingredient was NO INTERNET.

July 2017, London. I read an interesting article about Tristan Harris, and his Ted talk on how technology is hijacking people ( Interesting enough to share on Twitter, not interesting enough to adopt…

September 2017, London. I tried a “Device Down” challenge where I turned my phone off at 7pm every night for a week. The first few nights my brain went NUTS, interrupting my dreams with people saying “Jason! Your phone is OFF!!”. WHAT?? If that’s not a key sign of addiction, then I don’t know what is… (and I don’t sleep with my phone in the bedroom – already a “best practice” approach). My concern grew.

March 2017, London. I finally download Moment and see in glorious detail how much of my life is spent on my phone: on average 4 hr 42 min per day, or 29% of my waking life. 

29% of my daily life??? Houston, we have a problem.

Enter my new Nokia 3310:


I’m starting with weekends (work week is hard given how much I hop around, and I’m on the phone constantly for work). It will be with me at all times – so I’m still 100% contactable. Call me or text me. I may not text back thanks to the wonderfully limited non-qwerty keyboard, so I may call instead.

The objective is to focus on what I’m doing while I’m doing it. Not having an iPhone in my pocket means I CAN’T check it 100 times a day. I can check it on Sunday night and see what all I’ve “missed”.

I love my iPhone (and my Apple Watch, going back to my wind up watch). But I love them a little too much… and I don’t have the willpower to simply not pick it up. 

So I’m to leaving it on the shelf for now. One day soon hopefully forever.

Hacking Sleep (Part 2)

In my last post I focused on how I went from mediocre sleep to solid sleep by simply adding ZMA to the equation. And all things being equal, ZMA improves the quality and depth of sleep.

There are two further changes I’ve made in the past few months that have made an additional impact to my sleep that are worth sharing – one is an easy win, one is much more of a challenge. Both have improved the quality of my sleep, but incrementally, not by leaps and bounds like ZMA.

First, the easy win is adding a mattress topper. While reading one of my favorite self improvement hero’s book, Gorilla Mindset, Mike Cernovich (good book, and his podcasts are fantastic), where he talks about sleep- he mentions how much a memory foam topper can improve sleep. So I ordered one from a UK company called Eve since it seemed to offer a good balance of price vs quality.

I already use (and love) my Tempur memory foam pillow, so adding a memory foam topper seemed like a good idea. And it was. For £199, I wake up feeling even better than I used to (which was pretty good)

Second, the hard one – kicking the coffee habit. I quit coffee cold turkey a few years ago in an effort to improve my sleep. It was possibly the worst 5 days of my life – foggy brain, low energy, irritable…squeaking by on decaffeinated coffee to get a tiny bit of caffeine in my system… awful. But after about day seven – I slept like I hadn’t slept in decades. I think there’s still an imprint of my body in that mattress – I slept so deeply. But travel and life conspired to get me drinking coffee again – and I love coffee.

But then life and travel conspired again to make me kick the coffee habit again (3 months now and counting). I spent three weeks in Japan at the end of last year and started drinking matcha lattes in Kyoto (the home of matcha). No, matcha lattes aren’t authentic, but they are very yummy. And matcha does still have caffeine (25mg vs 150mg+ for filter coffee). Since I was there, matcha was local, I made a point of only having matcha or hojicha (roasted green tea).

Since I had already kicked my decades old coffee addiction, making this transition wasn’t very difficult. I also noticed after 4-5 days that I was clearer in the mornings, with no “gotta have that first cup” craving/fogginess that comes with coffee. Matcha is well known for it’s mental clarity qualities (and health benefits) which I won’t go into here. After 2 weeks I ordered some brewed coffee, and after half a cup I was sweating, felt jittery and my stomach ached – I realized in that moment that coffee and I don’t mix, and that was that. I haven’t looked back.

Dropping coffee appears to be permanent this time, because I made a lifestyle change by substituting it with matcha. I still have a cup of warm liquid in the mornings, but it only has 25mg of caffeine, and I only have one, sometimes a second one on weekends. This is still only 50mg of caffeine before noon vs 2-3 cups of coffee with 150mg of caffeine each.

I wake up feeling clear headed, with no craving for a cup of coffee (or matcha in this case). If I don’t have anything, it’s ok. Not having coffee a few years back was catastrophic – instant headache and irritability.

Quitting coffee is hard. But if you really want to improve your sleep and mood, you should do it.

There you have it – three key tips to improving your sleep: ZMA, mattress topper and quitting coffee. Good luck.

Hacking Sleep (Part 1)

My sleep habits for all practical purposes are about as perfect as real life permits. I excercise almost daily, I eat well, and I follow the old “early to bed early to rise” philosophy. I travel frequently, but if I’m at home, I’m dialed in.

However despite doing everything “right”, I noticed I was dragging in the mornings. Day after day. I would go to bed early and wake up before my alarm could go off. Solid 8-9 hrs of sleep. But still felt tired.

So I started doing some detective work:

Going to bed early (10pm) – check
Limiting screen time 1hr before bed – check
Limiting caffeine to before noon – check

These are the biggest items that can disrupt sleep, so I got my Sense sleep tracker set up again and started monitoring my sleep. Sense’s scale is 60s= Red 70s= Yellow, 80s+= green. The sensor looks at room conditions – temp, light, noise, humidity, sleep duration, deep sleep duration and agitated sleep. And it seemed like a fair reflection of my sleep. Since I was seeing red and yellow I wondered what it take to boost me to green…

So I started tinkering.
5 days with no changes. Yellow and Red.
Day 6, add ZMA. Green.
Day 7, remove ZMA. Yellow.
Day 8, no changes. Yellow.
Day 9, add ZMA. Green.
Day 10, add ZMA. Green.
Day 11, add ZMA. Green.
Day 12 – Travel –
Day 13 – Travel –
Day 14, add ZMA. Green.
Day 15, add ZMA. Green.

Seeing a pattern here?

Simply adding ZMA boosted my sleep score by 10+ points almost instantly. What is ZMA you ask? It’s Zinc, Magnesium and Vitamin B6. It has a host of benefits you can read about here, but the most important one for the purposes of this post is SLEEP.

Now, do I sleep *perfectly* every night? No chance. The real world intervenes but I have more green dots than yellow dots now and no reds.

I wake up after 9 hrs of sleep and I see I got 4.5hrs of deep sleep. No wonder I feel great.

Sleep is one of the most important things in our lives, yet many people often don’t focus on it. If you’re not sleeping well, run through the brief checklist above. And if you’re already doing these things and want to make further improvements – grab some ZMA. (I buy Phd ZMA in the UK, but if you’re in the US I’d recommend you get Jym ZMA)

Apple Watch – One Year Later

It’s one year that I’ve had my Apple Watch, and people still ask me “How is it?”

“I love it”, I always reply.

It’s as simple as that. It’s the best watch I’ve ever owned because it’s the one I *enjoy* wearing the most. Other watches just tell time (and maybe the date); this watch does that, plus gives me weather at a glance (that’s important in London) and is my credit card, on tap, on my wrist, always.

Yes, the watch does many more things, but those are the incremental functionality over and above a dumbwatch that have me hooked.

Haters ask “But would you turn around and go get it if you forgot it?” Well, no. But then, I wouldn’t go back for my snazzy Swiss time piece either. It’s a watch – not my primary communications device (aka iPhone).

Will I buy a new one when they come out? You bet. And they’re only going to do more things better, while getting faster, sleeker and sexier.

So, if you’ve been sitting on the fence, I’d say go buy one. And a year from now you’ll be glad you did.

I hear your final doubts: “But will an Apple Watch make me younger, thinner, richer and more popular?” Yes, it absolutely will. It also offers a time travel via a secret key press combo. But I’ll save that secret for another post.

Until then, go get your watch on.

Top 5 Apps of 2015

At the end of the year, I try to stop for a few minutes, reflect on the apps I’ve found (and found useful) over the course of the past year. Last year’s result was surprising (I was very pro Android), and this year’s result is equally surprising:

It turns out that three of the five most useful apps to me are Apple Watch apps. Yes, there are many Apple Watch haters out there (I seem to meet them all and they tell me what ridiculously stupid fan boy I am for wearing one), but I genuinely miss the watch if I’m not wearing it, and using Apple Pay on the tube and in stores has become a motor reflex – I reach for my watch, not my wallet…

So, my top 5 for 2015 are (in no particular order):

  1. Lifesum – health, food and fitness tracker out of Stockholm, Sweden. It’s the only health app I’ve used consistently – and has almost *every* single thing I eat already in the database. Reminders to drink water are reason enough to use the app. They have a great Apple Watch app too. Surprise.
  2. Fitstar Yoga – Yoga is awesome for your back, but getting to a yoga class is always challenging for me. Fitstar Yoga let’s me get in a 15 minute session in the mornings, keeping my back happy and flexible.
  3. Apple Weather (Watch) – The UI for the weather on the watch is fantastic (if you live in a place where the weather changes). I use the complication to check temperature and check % likelihood of rain during various hours of the day. Lifesaver for a Londoner.
  4. Apple Pay (Watch) – I’ve ended up migrating all of my purchases to my watch. I thought it was a neat idea, but never realized how quickly I would start reaching for my watch vs my wallet.
  5. Apple Activity (Watch) – Having an activity tracker on my wrist at all times has made a huge impact on my knowledge of my fitness levels. Yes, I use the dedicated app for running and workouts, but it’s the overall Activity app that’s really given me insight into how much I actually move on a daily basis. Wearing a dedicated tracking device never lasted for me, and using an app on my phone was never engaging enough. Seeing the Activity circles on my watch keeps it front of mind. Fitness tracking and payments are probably the two killer apps on the Apple Watch. And I use them both multiple times every day…
  6. (Honorary mention) Citymapper and Uber – the two apps I use every single day to move around London and can’t live without.

That’s it for this year’s list, we’ll see what 2016 holds… Feel free to add your favorites in the comments section or via twitter.

Investing in Yourself

I gave a brief talk at Slush 2013 on “Taking Care of Yourself”, (slides here). Slush is just around the corner, so I’ve stopped to reflect on which of these habits I’ve kept, lost or added to. This post is an extension of that talk, and focuses on the same fundamental building blocks: Mind, Body and Spirit.

The most important asset in any business is you: the Founder (or co-founder). Without you, the company loses it’s spirit and character. As an investor, I’d kind of like to keep the spirit and character of the companies I’m investing into in tact… Running a start-up is not the lowest stress job on the planet. Long hours, late nights, travel, etc. so, I always encourage the entrepreneurs I work with to take care of themselves – both for themselves and the people around them (friends, family, employees and investors)


You probably read a lot of stuff. You’re short on time, so quantity over quality is going to be optimal. I’ve spent the last few years trying to refine where I get my information. I discovered AI driven RSS readers ages ago, and never looked back. Zite was my go-to app for getting a personalized news feed. That’s now been bought by Flipboard, which I’m using daily now. I’m not sure the recommendations are as tech-centric, but I still get interesting articles that are relevant to me. Another great source of news is Wired UK’s AWAKE, with 10 recommended articles for the day.


Fuel: A clean diet is the best diet, but not always the simplest. This site, the Whole Life Challenge, is a great place to start if you’re serious about overhauling yourself. I started eating (mostly) paleo about 2 years ago and managed to shed 15lbs over a 9 month period. If you don’t want to do that, try to focus on eating more vegetables and more fish, and cutting booze. Especially if you travel.

Exercise: If you’re working in a start-up, it’s likely that you’re not getting regular exercise. At a minimum, get some type of fitness tracker (or just use your phone) and make sure you’re walking those 10k steps per day. An Apple Watch is a nice one to use since it also tells you when to stand if you’ve been sitting too long. Once your past that, I would recommend bodyweight exercises because you can do them anywhere (home or work). Beyond that, I’m sure you can break the internet looking at training options. The key is to do something active, and track it.

Sleep: We spend 30% of our lives sleeping. How you treat this major component of your life impacts everything else. I started using a sleep tracker to better understand how I was sleeping (Jawbone UP is my favorite – I think it tracks deep sleep the best, and I like their app). Again, you can use your phone to get started with sleep tracking, but there are a few tips that will really help improve your sleep: 1) Get to bed early. Like you’re a kid. I targeted 9:30pm initially. This meant I woke up with no buzzing alarm clock. That alone makes you feel amazing. 2) Turn off your phone and laptop at least 1hr before bed. The blue light is wrecking your circadian rhythms. You can cheat if you use flux – but still, try to turn screens off and read a book on happiness or call your mom instead.


This one can take a few different forms: religion/prayer, meditation/yoga, charity work, etc – anything to develop your inner self. Meditation 2.0 became a buzz word in the valley a few years back, but industry legend Steve Jobs was a long time practitioner of meditation. If it’s good enough for Uncle Stevie, it’s good enough for me. I started with meditation actively a few years ago to try to settle down my hyperactive, information overloaded mind and attempt to improve my ability to concentrate, focus and genuinely listen when I’m in a conversation (not just waiting to speak). As a result, it’s improved my social skills, my relationships and helps me with my day job. I try to have some form of meditation daily – I find Headspace to be easy (it’s guided), quick (20 min) and progressive – so it doesn’t get boring, and you can see you’re making progress. There a many options on this front – the point is that you find what works for you.

That’s it – Mind, Body, Spirit. I really encourage you to make these three parts of your life a top priority, and everything else will fall into place. These are essential ingredients to a happy and productive life – if you neglect them, your performance (and happiness) will suffer. We all skip the gym, eat badly, cut sleep etc – but that needs to be a short term exception. Life (and startups) is a marathon – not a sprint. Sustainable, healthy habits form the foundation of success – take the time to invest in yourself – it will pay dividends several times over…

Good luck!