There are four Ps in the Marketing Mix- Product, Price, Placement and Promotion. By using focusing on more than just Promotion, you can increase your chances of adding the actively sought fifth, and most important “P”- Purchase!
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Category: Double Think
In or Out
Either you are in or you’re out. It’s that simple.
Thousands of entrepreneurs flocked to Silicon Valley during the Internet gold rush. They were all fully aware of this concept. It is very, very difficult to produce breakthrough ideas, products or companies living within a bubble.
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Don’t Stop Believing
Many companies are looking at charging for online content – Infonomia included- with more difficulty than they would prefer. A recent study by Jupiter, ” Net users less willing to pay for content “, reports that the percentage of online adults willing to pay for content on the Internet decreased to 42 percent from 45 percent . This comes from a firm whose primary source of income is pay content, targeted at large companies.
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Don’t Stop Believing
Many companies are looking at charging for online content – Infonomia included- with more difficulty than they would prefer. A recent study by Jupiter, ” Net users less willing to pay for content “, reports that the percentage of online adults willing to pay for content on the Internet decreased to 42 percent from 45 percent . This comes from a firm whose primary source of income is pay content, targeted at large companies.
Don’t Stop Believing
Many companies are looking at charging for online content – Infonomia included- with more difficulty than they would prefer. A recent study by Jupiter, ” Net users less willing to pay for content “, reports that the percentage of online adults willing to pay for content on the Internet decreased to 42 percent from 45 percent . This comes from a firm whose primary source of income is pay content, targeted at large companies.
New Uses for Old Products
Diversify your risk. This counts for financial portfolios, city centers and PDAs. Diversification and Modularity are two key concepts in the future of mobile computing devices. By destroying your PDA-literally breaking it apart- you can have a more functional and mobile computing system.
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Simple and Effective
In a rare step off the technological path, I’ll be talking about New Year resolutions and thoughts for the New Year. My personal slogan for 2002 is “Simple and Effective”. Simple- The word simple needs no explanation. Effective- It is not to be confused with “efficient”. Effectiveness means getting the right things done. Efficient means getting things done with less force or energy.
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