There are four Ps in the Marketing Mix- Product, Price, Placement and Promotion. By using focusing on more than just Promotion, you can increase your chances of adding the actively sought fifth, and most important “P”- Purchase!
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Category: Double Think
In or Out
Either you are in or you’re out. It’s that simple.
Thousands of entrepreneurs flocked to Silicon Valley during the Internet gold rush. They were all fully aware of this concept. It is very, very difficult to produce breakthrough ideas, products or companies living within a bubble.
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Don’t Stop Believing
Many companies are looking at charging for online content – Infonomia included- with more difficulty than they would prefer. A recent study by Jupiter, ” Net users less willing to pay for content “, reports that the percentage of online adults willing to pay for content on the Internet decreased to 42 percent from 45 percent . This comes from a firm whose primary source of income is pay content, targeted at large companies.
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Don’t Stop Believing
Many companies are looking at charging for online content – Infonomia included- with more difficulty than they would prefer. A recent study by Jupiter, ” Net users less willing to pay for content “, reports that the percentage of online adults willing to pay for content on the Internet decreased to 42 percent from 45 percent . This comes from a firm whose primary source of income is pay content, targeted at large companies.
Don’t Stop Believing
Many companies are looking at charging for online content – Infonomia included- with more difficulty than they would prefer. A recent study by Jupiter, ” Net users less willing to pay for content “, reports that the percentage of online adults willing to pay for content on the Internet decreased to 42 percent from 45 percent . This comes from a firm whose primary source of income is pay content, targeted at large companies.
New Uses for Old Products
Diversify your risk. This counts for financial portfolios, city centers and PDAs. Diversification and Modularity are two key concepts in the future of mobile computing devices. By destroying your PDA-literally breaking it apart- you can have a more functional and mobile computing system.
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Simple and Effective
In a rare step off the technological path, I’ll be talking about New Year resolutions and thoughts for the New Year. My personal slogan for 2002 is “Simple and Effective”. Simple- The word simple needs no explanation. Effective- It is not to be confused with “efficient”. Effectiveness means getting the right things done. Efficient means getting things done with less force or energy.
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Digital Responsibility
The craze this Christmas season is digital dogs (and cats, and almost everything digital). Sony has released their second and third generation pups. Radiohead uses an Artificial Intelligence agent to field questions about the band. Spielberg released A.I. not long ago…
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Boxing Gloves or White Gloves?
Businesses need to examine their Customer Contact Point and determine if it is helping them or hurting them. How customers are treated at this critical point can ultimately determine the success or failure of a company.
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Mind Control 1.0
Making a brand reach every facet of a customer’s life is the main objective of any company and Marketing manager. Many people have preached that it is better to increase your “wallet share” over your “market share”. I will be talking about how to increase your “mind share”; which means making sure your brand is recognized (even misrecognized) almost instantly. How do can you make this happen? By using a few simple, yet fundamental, branding elements-in your favor- and against the competition.
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