Don’t Stop Believing

Many companies are looking at charging for online content – Infonomia included- with more difficulty than they would prefer. A recent study by Jupiter, ” Net users less willing to pay for content “, reports that the percentage of online adults willing to pay for content on the Internet decreased to 42 percent from 45 percent . This comes from a firm whose primary source of income is pay content, targeted at large companies.

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Don’t Stop Believing

Many companies are looking at charging for online content – Infonomia included- with more difficulty than they would prefer. A recent study by Jupiter, ” Net users less willing to pay for content “, reports that the percentage of online adults willing to pay for content on the Internet decreased to 42 percent from 45 percent . This comes from a firm whose primary source of income is pay content, targeted at large companies.
Continue reading “Don’t Stop Believing”

Don’t Stop Believing

Many companies are looking at charging for online content – Infonomia included- with more difficulty than they would prefer. A recent study by Jupiter, ” Net users less willing to pay for content “, reports that the percentage of online adults willing to pay for content on the Internet decreased to 42 percent from 45 percent . This comes from a firm whose primary source of income is pay content, targeted at large companies.

Continue reading “Don’t Stop Believing”

Simple and Effective

In a rare step off the technological path, I’ll be talking about New Year resolutions and thoughts for the New Year. My personal slogan for 2002 is “Simple and Effective”. Simple- The word simple needs no explanation. Effective- It is not to be confused with “efficient”. Effectiveness means getting the right things done. Efficient means getting things done with less force or energy.
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Mind Control 1.0

Making a brand reach every facet of a customer’s life is the main objective of any company and Marketing manager. Many people have preached that it is better to increase your “wallet share” over your “market share”. I will be talking about how to increase your “mind share”; which means making sure your brand is recognized (even misrecognized) almost instantly. How do can you make this happen? By using a few simple, yet fundamental, branding elements-in your favor- and against the competition.
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